Overview & background
The no- and low-alcohol category has grown quickly, and its packaging works hard to feel as special as the alcoholic drinks it sits beside. An egg-shaped bottle gives a soft, sculptural, distinctly non-can silhouette — modern, tactile and a little playful — that helps a mocktail or premium soda feel like an occasion rather than a soft drink.
The smooth ovoid is as much about feel and shelf differentiation as function, signalling a designed, contemporary product.
