Overview
The no- and low-alcohol category has grown quickly, and its packaging has to feel as special as the drinks it sits beside. An egg-shaped bottle gives a soft, sculptural silhouette that is clearly not a can: modern, tactile and a little playful.
The rounded ovoid body and short neck make a mocktail or premium soda feel like an occasion rather than an everyday soft drink, and set the brand apart in the chiller.
