Overview & background
An iridescent or holographic coating scatters light into shifting rainbow colors that change with the angle, turning a plain candle cup into a shimmering, eye-catching object. With a candle inside, the flame animates the effect; on the shelf, the cup sells itself on appearance.
It is decoration aimed squarely at novelty, gift and trend-driven ranges, where standing out and looking shareable matter more than a classic, restrained look.
