Overview & background
Fragrance is almost impossible to sell without letting people smell it, so sampling is central to the category, and the miniature spray or dab vial is how brands get a wearable trial into a customer's hands. The small glass vial is a faithful miniature of the real product — same juice, scaled-down bottle — rather than a paper strip.
Discovery and sampler sets built from these vials have become a sales channel in their own right, especially for niche fragrance bought online without a counter to test at.
