Overview & background
A lot of color cosmetics today are bought and shared because they look fun, and a lip-shaped or figural tube leans straight into that. The novelty form makes a lip oil or gloss feel playful and giftable and gives it stand-out, shareable appeal on social media — while the cap still carries a normal doe-foot or wand applicator so it works exactly like a standard gloss.
The novelty is in the shape; the dispensing is conventional, so the product stays practical to use.
