Overview & background
Spirits brands have long used the bottle itself as a marketing object, and novelty or figural bottles take this furthest — shaping the glass into skulls, animals, landmarks, weapons or abstract sculptures that draw the eye and invite collecting. The bottle becomes a keepsake that outlives its contents.
These are usually low-to-medium-volume custom projects, where the mold is developed specifically for the brand and the shape is the central idea of the package.
