Overview & background
The octagonal jar has a quietly nostalgic, apothecary character — eight facets give it more visual interest than a plain cylinder while keeping flat faces for labeling. It sits in the same family as hexagonal preserve jars but reads a little more architectural and contemporary.
It has found a niche with oats, overnight-oats and breakfast brands that want a wholesome, keepable jar the consumer will reuse and display on the counter.
