Overview & background
Tequila and mezcal lean heavily on bottle design to convey craft and origin, and the trapezoidal bottle gives them a strong, architectural identity. The tapered body — broad at the shoulder narrowing down, or the inverse — reads as modern and deliberate and provides clean angled panels for premium decoration.
The agave spirits category is unusually competitive on packaging, so a distinctive, sculptural silhouette is a real point of difference on the back bar.
