Overview & background
Triangular bottles are a deliberate point-of-difference shape. On a shelf of round and square bottles, three flat faces and crisp vertical edges catch the eye, and they give the designer three separate panels — front, and two backs — to split ingredients, story and branding.
The geometry is also practical to hold: the edges give grip, and triangles can be packed point-to-base so they tessellate more tightly than their footprint suggests.
